The man thinks about it. After a few drinks he decides to do it. With tears running down his face, he manages to drink the fire vodka. Next, he goes out into the back where the vicious attack dog lives. Everyone in the bar hears growling, moaning, and the dog yelping and simpering. After half an hour, the man stumbles back in, shirt torn and bloody, and slurs “Whereis the95 year old-nun with the sore toooth?”
Fairly obviously, these are used in an attempt to beat the robots and allow a site to rank higher in the SERPs than it might otherwise. Whilst gray hat may be considered unethical by some, they remain widely used and of course it’s the ‘gray area’ as to the ‘morality’ of these methods that gives it its name.
I think you missunderstood. I was referring to targeting keywords that are similar and should all point to one page. To use your example, having a separate page or “window tinting” and “window tint”. I was referring to a very specific example I’d seen where a national restaurant made a page for each and every zipcode and city, even if there wasn’t a restaurant in that location.
Having inbound links to website is extremely important, but there are also good links and bad links. Good links are those web pages which are relevant to the content of your page. Bad links are those web pages which have no relevance to the content of your page. Black hat SEO Black hat SEO is Quick and unpredictable, but doesn’t provide long-term growth in rankings. Black hat SEO refers to the use of contentious SEO strategies, tactics and techniques that focus only on search engines and not on human audience. Such websites if identified by Search Engines can be banned for using Black Hat SEO.
In August 2013 Khalil Shreateh, an unemployed computer security researcher, hacked the Facebook page of Mark Zuckerberg, Facebook’s CEO, in order to force action to correct a bug he discovered which allowed him to post to any user’s page without their consent. He had tried repeatedly to inform Facebook of this bug only to be told by Facebook that the issue was not a bug. After this incident, Facebook corrected this vulnerability which could have been a powerful weapon in the hands of professional spammers. Shreateh was not compensated by Facebook’s White Hat program because he violated their policies making this a grey hat incident.
Something you have to be wary of with this is your local listings. If several websites are using the same phone number and address, it can screw up your places listings. You can resolve this in various ways, including using images instead of text on the microsites.
Remember, Google has a product, the information it serves and if that information is no good then Google has no value. Google wants better websites and gets them from SEO professionals.
White Hat SEO refers to any practice that improves search performance on a search engine results page (SERP) while adhering to that search engine’s policies. In terms of Google, White Hat techniques follow their self-published guidelines. Some examples of White Hat tactics include using keywords, back-linking, link building, and writing content that focuses on relevancy, organic ranking and audience engagement.
A proper understanding of Gray Hat SEO is important because it could improve your site’s ranking without negative consequences, or it could cost you thousands in lost traffic. Google’s best practices and conditions have the capacity to prohibit clever innovation and thinking outside the box. This prohibition isn’t automatically in the interest of search marketers or even the searchers themselves. What’s more, Gray Hat SEO changes periodically; what’s considered Gray Hat one year could be classified as Black or What Hat the following year, making it crucial for search marketers to stay informed of the latest categorizations.
In this website, we will be discussing topics regarding the cores of SEO and the best practices and strategies of the post Panda and Penguin era. There are a lot of people who practice search engine optimization. Others use it as an arsenal for their personal websites while most of the search engine optimizers study and practice SEO for getting a decent salary from online businesses. SEO is much more of a sector in the internet world. It’s some kind of a business inside the internet marketing region. Digital marketing strategists and practitioners all over the world like do some quirky stuff on how to improve Google ranking, SEO services on how to increase website traffic using different methods and strategies with their SEO quotes. All search engine experts are usually driven by motives and ideologies. Ideologically speaking, SEO is divided into three parts: White hat Gray Hat Black Hat These practices will be tackled down into a more intricate level within this site.
CommunityBestFebruary 26th, 2015I love picking up media links. The best way to get them is to be an authority on a subject, and that usually means WRITING posts that illustrate some expertise on the matter. A PR agency is a great way of getting you these types of links – they have the contacts. Legitimate PR is one of the most valuable assets in your link earning strategy.
Some grey hat techniques are almost as old as the Internet itself. For example, you might purchase customer email addresses from a third-party, such as a supermarket or department store, so that you can send unsolicited messages. Another technique is “greenwashing,” such as when your company purchases hybrid vehicles so that you can call your company a green, or environmentally friendly, business.
Other Grey Hat Techniques Some grey hat techniques are almost as old as the Internet itself. For example, you might purchase customer email addresses from a third-party, such as a supermarket or department store, so that you can send unsolicited messages. Another technique is “greenwashing,” such as when your company purchases hybrid vehicles so that you can call your company a green, or environmentally friendly, business.
There’s no real definitive line on what is grey hat, black hat, or white hat. However, most grey hat methods are things that can be done in either a white hat or black hat manner. For example, content behind tabs can also be hidden entirely and work or be crammed with keyword focused content. It depends on how exactly you do it.
As you may guess, black-hat SEO strategies are manipulative and unethical. Black-hat SEO exploits a search engine’s algorithm and abuses the system in order to increase a website’s rankings through duplicate content, keyword stuffing, paid links, and hidden content. While these tactics tend to give a huge boost to rankings, the rank increases tend to be brief due to the advancement in machine learning and algorithm updates. In addition, when discovered, websites that implement such tactics are heavily penalized by search engines. I covered the layers of black-hat tactics and the potential penalties associated on a previous blog post.
Providing pages with proper titles and Meta data is vital in SEO. Previously, Meta description and Meta keywords elements were so misused that Search Engines now regard them as less important. They are still useful if used properly. Title of anything is an acknowledgment as to what the content might be, so make sure that you use true representation of your page content. HTML optimization and Effective Keyword Use Create your website with appropriate keywords and key phrases. Use those keywords and key phrases you’ve identified effectively throughout your website. Which are:
This goes hand in hand with the method above. You should uniquely write the content for every page even if it’s several thousands of pages. However, well done merge text and spun content do still work. Yes, even after panda. The thing you need to keep in mind is the more pages your using this type of content on, the bigger risk you’re taking. A bot spitting out a few hundred pages of content has a low risk of duplication. However, when you make that several thousand, the chances increase dramatically.
When it comes to the crunch, whether gray hat methods are used is up to the individual. However, if they are going to be used it has to be hoped that the SEO practitioner is very skilled. Even then, there’s risk involved, so in order to be absolutely safe in the knowledge that a site won’t be penalized, it’s best to stick to white hat practices.
Hi Neil,An awesome post as always. You haven’t mentioned scholarship links in this (although it is mentioned in some other post by you), which is also a great method to rank low and medium competitive keywords.
In 2002, however, the Anti-Sec community published use of the term to refer to people who work in the security industry by day, but engage in black hat activities by night. The irony was that for black hats, this interpretation was seen as a derogatory term; whereas amongst white hats it was a term that lent a sense of popular notoriety.
Whilst it’s better quality than the free spinner, it still has its problems and is something that I wouldn’t be happy appearing on my site. The paid version allows you to check that the content is unique via a Copyscape API, but that won’t overcome the grammatical errors that Google will pick up.
A prolific technology writer, Kerry is an authority in her field and produces content for a variety of high profile sites in her niche. Also a published author, Kerry is co-founder of digital content agency markITwrite, adores the written word and all things tech and internet related.
In addition to that, there seems to be a direct correlation with the content that I spend the most time on, and the number of links it naturally attracts. Matt Cutts would say “well, duh!” to something like that, but I guess I just had to figure it out for myself. The content I’ve created on this site that has naturally garnered the most attention is stuff like my SEO Checklist, my walkthrough on How to Pass the Google Analytics Individual Qualification (GAIQ) Test, and my post on how I generated more than $20,000 in 8 days after running a promotion with AppSumo.
Nice work on the post Peter. In your point about not putting keyword pages in the nav, if, for example, you were working on a Phoenix lawyer website would you recommend pages such as “Glendale Lawyer” targeting each of the individual communities around the larger city but don’t put the links to these pages in the nav? Thanks. Reply
Grey Hat SEO, on the other hand, is SEO practice that remains “ill-defined” and/or “ill-advised” by search engine published guidelines and which can be disagreeable. In essence, it’s Black masquerading as White. For example, click bait. Click bait refers to a practice where someone posts something like an eye catching link or piece of content that encourages a reader to click and read more.
Hey Ray, Personally, I think if the content isn’t providing useful information to visitors, then it shouldn’t be there. However, if you’re going to hide content behind tabs, make sure it’s as different as possible. You don’t want to put the same content on two pages let alone 20. -Peter Reply
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The cause-and-effect of this small test reaffirms why I don’t necessarily believe in “Negative SEO” (the act of pointing low quality links to competitor sites in order to trigger a ranking penalty). I think spammy links can still add value to your rankings, and are more likely to help your competitors rather than hurt them. There’s also the new Google Webmaster Disavow Tool, which you can use to negate the effects of any spammy links if they do actually hurt you.