Microsites are no secret. They have been abused in every way imaginable. However, I will say that the most benefit I’ve seen gained from them is splitting them up by niche for local services. For example, a law firm having one site for their divorce services and then another for personal injury. This allows you to focus on specific areas for each site.
Along with Google’s Penguin update came the concept of “link pruning”, the act of identifying and removing bad links from your link profile. When this theory first came about, a tool called Link Detox, launched by Link Research Tools, seemed very interesting to me. Link Detox is a link analysis tool similar to Open Site Explorer or Link Diagnosis, but it emphasizes your least valuable links, and then spiders the site for email addresses, so you can do webmaster outreach and try to get any spammy links (that might be hurting your rankings) taken down.
Felix Abur Hi Mwema, the use of invisible text used to be a very popular SEO tactic back in the day. Until Google started penalizing it. And it used to work great too, especially when keyword stuffing was still the normReply
Realistically all bloggers should be considered greyhat then, if creating pages for each keyword. I know most pages target 10-20 longtails and actually contain useful content (most of the time), but still the same principle.
If you try any of these, I should say that I’m not responsible for any results. I’m just sharing these tactics, so don’t shoot the messenger. You’ve been officially warned!
Nice work on the post Peter. In your point about not putting keyword pages in the nav, if, for example, you were working on a Phoenix lawyer website would you recommend pages such as “Glendale Lawyer” targeting each of the individual communities around the larger city but don’t put the links to these pages in the nav? Thanks. Reply
In hindsight, the most interesting part about that year was the fact that so much of my day was dedicated to very spammy link building. Looking back on it all, it’s pretty funny that my blog comment spamming eventually became the catalyst that launched me into my current role at PayPal, where I manage search engine optimization for a company that did 1.37 billion in Q3 2012.
In this blog, we will explain the best tip, trick, and technique which you can use to optimize your content. Although updating a few meta tags do not guarantee to be a top place in google search but at least it’s the first step you should take.
However, you can get other tools that auto-follow and unfollow 1000s of social media users without you lifting a finger for as little as a fiver for 5000. This is one of the few here that can be called strictly grey hat as it’s not made it to Google’s blacklist yet, possibly as social signals are only just becoming important to search engines.
I love the way you write your articles, especially this article explaining the nuances of SEO. I will implement some on my blog Quickprepper and see how this works out. Btw, I was inspired by you and created this blog, Wish me luck
In essence, with modern content marketing and SEO, white hat wins out. The web is highly competitive, we all know that and so in order to ‘beat the system’, the best way is to work with it and invest in the future of your site.
Whilst it’s better quality than the free spinner, it still has its problems and is something that I wouldn’t be happy appearing on my site. The paid version allows you to check that the content is unique via a Copyscape API, but that won’t overcome the grammatical errors that Google will pick up.
By Kerry Butters A prolific technology writer, Kerry is an authority in her field and produces content for a variety of high profile sites in her niche. Also a published author, Kerry is co-founder of digital content agency markITwrite, adores the written word and all things tech and internet related. More articles by Kerry Butters
I’m referring primarily to grey hat techniques. These are techniques that can give you a slight advantage, but may not follow Google’s guidelines 100%. This means there could be some risk involved, albeit a low one. These are not to be confused with black hat techniques, which can give you an even greater competitive edge, but carry a very large risk.
In the world of Internet marketing, SEO, or search engine optimization, is widely used because customers are more likely to trust and click on the first link that pops up from a search. Search engines such as Google, Yahoo! and Bing, use programs to crawl the Web to determine which pages are the most popular. You can use legal tactics called “grey hat marketing,” also called “gray hat marketing,” to improve your site’s popularity. However, according to Beanstalk Search Engine Optimization, Inc., these tactics “fall in the grey area between legitimate tactics and search engine spam.”
As you may guess, black-hat SEO strategies are manipulative and unethical. Black-hat SEO exploits a search engine’s algorithm and abuses the system in order to increase a website’s rankings through duplicate content, keyword stuffing, paid links, and hidden content. While these tactics tend to give a huge boost to rankings, the rank increases tend to be brief due to the advancement in machine learning and algorithm updates. In addition, when discovered, websites that implement such tactics are heavily penalized by search engines. I covered the layers of black-hat tactics and the potential penalties associated on a previous blog post.
I think you missunderstood. I was referring to targeting keywords that are similar and should all point to one page. To use your example, having a separate page or “window tinting” and “window tint”. I was referring to a very specific example I’d seen where a national restaurant made a page for each and every zipcode and city, even if there wasn’t a restaurant in that location.
A great article indeed, I would like to suggest that, though spun articles still work, but they should have some grammar and should make some sense. Spelling mistakes and bad grammar will harm your visitors and ranking as well.
Gray Hat SEO is all about risk versus reward. Some Gray Hat techniques may be frowned by the search engines, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration.
In April 2011, a group of experts discovered that the Apple iPhone and 3G iPads were “logging where the user visits”. Apple released a statement saying that the iPad and iPhone were only logging the towers that the phone could access. There have been numerous articles on the matter and it has been viewed as a minor security issue. This instance would be classified as “grey hat” because although the experts could have used this for malicious intent, the issue was reported.
This is akin to blowing up the sidewalk outside your competitors real world brick and mortar, but others see it as all part of the search game. Where you stand is all a matter of your ethics, but beware, some of it is highly illegal and could land you in jail if discovered.
There are two forms of black hat SEO. It can get very confusing because they are never really clearly separated by definition. Also, depending on which space or vertical you work in, both forms of black hat SEO can mean very, very different things.
CommunityBestFebruary 26th, 2015I love picking up media links. The best way to get them is to be an authority on a subject, and that usually means WRITING posts that illustrate some expertise on the matter. A PR agency is a great way of getting you these types of links – they have the contacts. Legitimate PR is one of the most valuable assets in your link earning strategy.
Hey Ray, Personally, I think if the content isn’t providing useful information to visitors, then it shouldn’t be there. However, if you’re going to hide content behind tabs, make sure it’s as different as possible. You don’t want to put the same content on two pages let alone 20. -Peter Reply
Buying followers may seem like a great idea to make it look like you’re in with the in crowd, but all it actually means is no engagement and the risk of infecting any true followers with malware in some instances. There’s no positives to it and it’s easy to tell those that have, as they have a Twitter following filled with faceless profiles. Organically obtaining a following isn’t necessarily an overnight affair, but it’s worth it in the end.
This is pretty straight forward. You can reach out to bloggers and ask them to review your product. They’re usually eager to accept, since everyone likes free stuff. However, since you’re giving an incentive, it’s possible for it to be considered a paid link.
He is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Plus, how much time do your editors take to edit your content and make it perfect for the audience. I mean, one does not want to switch off while reading your post. Quite intriguing! You have definitely hacked the art of attraction through your writing. Kudos!
Hi Peter, Thanks for the Grey hat techniques. I was specifically looking to put content behind tabs for my website. I basically want to have small content on the top of each page(20 pages) and the bottom pane I want to put content behind in 7 tabs. The 7 tabs content will be almost same for all the 20 pages. Is this a good SEO practice? Regards, Ray Reply
“make sure to release the pages out slowly (a few thousand pages a month) so no spam filters are triggered” I lol’ed hard at this… Realistically all bloggers should be considered greyhat then, if creating pages for each keyword. I know most pages target 10-20 longtails and actually contain useful content (most of the time), but still the same principle. In regards to G+ local, I’ve seen so many duplicate entries about 100 (all pointing at the same address). This was for a window tinting service. Reply
What is Gray Hat SEO? Most search engine optimization experts fall somewhere in the category of “gray hat” SEO. They follow the rules search engines provide as to best SEO practices, but they are continually pushing the envelope and exploring the “gray” areas of SEO. They bend the rules for the benefit of their clients without usually breaking them. Gray hat SEO’s are not black hat, nor are they lily white hat either. A typical gray hat SEO will earn some inbound links, and buy others. Buying links is considered a no-no by search engines, but SEO’s do it anyway – mainly because they must. Money will change hands but all in the name of high quality content and a beneficial search experience for users. This differs from black hat SEO’s who care nothing for search experience in favor of the best rankings possible in the shortest period of time.
White Hat SEO refers to any practice that improves search performance on a search engine results page (SERP) while adhering to that search engine’s policies. In terms of Google, White Hat techniques follow their self-published guidelines. Some examples of White Hat tactics include using keywords, back-linking, link building, and writing content that focuses on relevancy, organic ranking and audience engagement.