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Hi Ryan, thank you for this informative post. You mentioned in your article that you do not enter the website field of the blog comments. Just a question, if you entered your website url, will it be a do follow link?

31. Check Google’s first search results page for each keyword that you plan to target. Some of the organic results may be pushed below the fold by ads, knowledge graphs, and so on, so they may not be worth the effort.

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White hat takes time to see the result but gives you a long term success, you really need to be patient.Using short cuts or other black hat activities gives you long term punishment. Thank you for sharing,this article is worth reading!

Having the course on my CV showed I was willing to learn on my own time, had an interest in the subject, and now had a knowledge of affiliate and online marketing. I would not have got this job unless I did this course – it’s as simple as that.

White Hat SEO Techniques

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Online publishers can take a number of fundamental actions to get more traffic to their website. These include increasing post frequency, promoting all articles through social networks, adding more pages to your site and gaining more good inbound links than the competition. Google has revoked their emphasis on building inbound links due to people spamming their black hats off; however we all know that high-quality inbound links make you look good in the algorithm. Even no-follow social media links make you a look good. The more shares an article has, the more “influence” it has, and the higher it climbs.

Google is now doubling down on mobile, giving notice that “after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” In other words, the Google index is going mobile first and if you don’t have a mobile-friendly page, then you will likely take a hit in the SERPs. That’s especially true for websites using intrusive interstitial ads. If you aren’t certain as to whether your website meets the criteria for being mobile friendly, log in to your Search Console account and view the Mobile Usability Report. Google will report mobile issues there, so you can take the appropriate action.

142. Choose a good managed WordPress hosting package, or at least a company that offers WordPress-friendly hosting accounts. Managed hosting providers will handle most tech and security related problems, but some of them won’t allow you to install certain plug-ins. Most companies offer a 30 days money back guarantee, so make sure to test the desired hosting package using a dummy WordPress installation.

Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results. Because paid ads and sponsored links are prominently placed on search results pages, the portion of visible search results dedicated to organic results is limited, so top placement is very desirable.

For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

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Demand Media would argue that they didn’t engage in black hat practices, yet Google penalized them anyway. Matt Cutts, the head of Google’s Webspam team, has said that over 500 changes happen within the Google algorithm every 12 months. Cutts is aggressively tweaking the algorithm to differentiate high-quality content from non-quality content.

Excellent case study, Brian/Richard. I have bee blogging for a few years and just recently found out how important promotion really is. Like Derek Halpern says, “20% of your time should be focused on writing and 80% should be focused on promotion”. Richard obviously spent a ton of time on this one post, but it should work FOR him for the long time. Well done, Richard! Way to take action and as always, thanks for the tips, Brian!

53. Keep your content updated, or prepare to see it losing its good rankings. Update the information whenever something changes, fix the errors and get rid of broken links. If your site is built using WordPress, plug-ins like Broken Link Checker can help you save a lot of time.

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26. The free (but much less accurate) version of the method above would be to target keywords that have a 90+ AdWords competition score. Some of these keywords may not be very profitable for you because of your website’s particular design, call to action, and so on.

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SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website’s placement, possibly resulting in a serious loss of traffic. According to Google’s CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.

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By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.

The bottom line is you don’t have to manage thousands or even 200 ranking signals in order to significantly increase organic traffic. Just focus on the areas mentioned above. If you do, it’s entirely possible to double, triple, or even 10X the traffic coming to your website in 2017.

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine’s own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Great post. The issue, for me, is time. Running the website, publishing content, optimizing, etc. already takes lots of time.Any recommendation for some great white hat SEO companies?

7. Keep the important content above the fold, in the area that’s visible when the page loads, without having to scroll down the page. If your site displays ads, avoid placing them above the fold. Google doesn’t like them, so it will lower your website rankings.

There are two forms of black hat SEO. It can get very confusing because they are never really clearly separated by definition. Also, depending on which space or vertical you work in, both forms of black hat SEO can mean very, very different things.

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While there are many legitimate ways to optimize a site for search engines, some webmasters may utilize deceptive techniques to try and trick search engines and users. Legitimate SEO is often referred to as “whitehat,” while the more unsavory, illicit techniques are often called “blackhat.” It’s important to distinguish between the two methods since blackhat SEO actually damages your site and reputation, instead of improving its ranking in organic search results.

The other top ranking factors heading into 2017 are user intentions, such as click-through rates, bounce rates and time on site (TOS). Good content will naturally lead to these user factors.

White hat SEO aims to provide search engines with relevant information about the content on the site and present it clearly and honestly. Google, the world’s most popular search engine, uses an ever-evolving algorithm that aims to evaluate a Web page much like a human reader would. This means that Google looks for signs of unique (not copied from another site) content that is relevant to the given search term. Google uses several other measures and factors to determine whether a given site is a reputable and trusted source. Although black hat SEO techniques can fool search engines and increase search engine page rank for the sites that use them, search engines frown on the use of these techniques. Sites that are found to be using black hat SEO may have their page ranks downgraded; their sites may even be removed from search results on a given search engine.

 

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