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Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, chats, and seminars. Major search engines provide information and guidelines to help with site optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the crawl rate, and track the web pages index status.

White Hat SEO Tutorial - How to Improve Search Performance While ...

For straight up link begging, I’ve found that something simple and straightforward works. My script is something like: “I found your list of resources. I also have a good one. It’d be great if you could add mine to the list”. There are a few tricks to make it more effective, but that’s the basic gist.

What is white hat and black hat SEO and why is it important?

Absolutely, Jay: this is the type of SEO people were doing back in the 90s. And as you can see, it still works well today! Let me know how the technique works out for your site.

White Hat SEO Tutorial - How to Improve Search Performance While ...

Everyone talks about creating “great content”, but what does that even mean? It really comes down to having useful content, finding the right audience, and then reaching that audience. This doesn’t have to be a difficult exercise. It boils down to having empathy with your prospects and customers. Ann Handley created the following formula to sum it up:

132. XML sitemaps will beep the search engines anytime your site is updated. There are several plug-ins that also include XML sitemaps modules, but if you are looking for a simple, lightweight solution, you should install the Google XML Sitemaps plug-in.

According to The Content Marketing Institute’s 2015 B2C study, only 37% of respondents believe they are effective at content marketing. Since content is one of the top two Google ranking factors, it’s pretty important to get it right. Once again, this presents a huge opportunity for those willing to invest the time to make that happen.

When we first started looking at SEO as a separate entity to website build there was one phrase that we would continually hear, “content is King”, and it’s true. There is nothing more valuable you can do to optimise your site for search engines than offer unique well written content. A search engines aim is to serve up what it believes to be the most appropriate website for any given search to the end user.

In 1998, Graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub”, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

There are apparently various SEO Friendly Website Templates available on the web, however today we have bore down a bit of the top Best SEO Friendly Website Templates that’ll help you to finish incredible SEO rankings.These best SEO Friendly Templates are clearly SEO masterminded and will help you with making your site page more searchable in all web look engines.The likelihood of amplifying the reputation of your site page, online journals, and unmistakable pages is so high. With the best SEO Friendly Templates, you are guaranteed that your business will be particularly outstanding for the comprehensive group far and wide.

Link Building has many “Hats”. Indeed Linkbuilding, can be seen as a “Black Hat” SEO marketing strategy,but it can also be a “White Hat” strategy. A “White Hat Link Building” example would be: “Guest Posting” – you write an article on a popular site that is read by many people and that artcile will generate an amount of backlinks pointing to your site eventually.The would be natural acquired backlinks. This is just one method. There are many more White Hat methods of Link Building. Reply

Search Engine Optimization (SEO), is one of the best internet methodologies to enhance a website’s ranking in search results as compared to the competitors. In the digital marketing environment, the standards are quite dynamic and are always integrated with innovation. Marketers develop their own approach for satisfactory results in achieving their objectives, especially in SEO.

We use keyword research for many things, but we always put the content first. Having a keyword to accompany an article is great because when you write high-quality content it should be read for a long time, right? Without keywords, those great articles could get lost on the Internet, never to be read again. There are thousands of companies doing it wrong out there, and Google is penalizing them one by one.

115. Often times, SEO and reputation management are used together to boost client’s revenue. But how do you keep track of all the complaints? Fear not, for there’s a Complaints Search Results engine that does just that.

3. If you plan to launch a new site, the chapters of an Amazon bestseller, industry-related book can be used for your website’s categories. It’s a quick and effective way of planning your website structure and it works fine in any niche, provided that you pick the proper book.

By Kristopher Jones, founder and CEO of LSEO.com. As search engine algorithms become smarter on a daily basis, businesses — both local and enterprise level –must keep clean SEO techniques at the forefront. The days of black hat SEO tactics, such as keyword stuffing, hidden text, link schemes and rich snippet markup spam, are long gone. White hat SEO is a must for any digital marketing campaign in 2017. Based on Searchmetrics’ 2016 Rebooting Ranking Factors study of Google’s top search ranking factors, content and user intentions were Google’s top focus that year — a trend that will continue to be prevalent this year. Focusing on content and how it directly influences user factors, such as click-through rates (CTR) and bounce rates, let’s discuss what white hat SEO techniques will keep your ranking results positive. Keep Content Relevant and High Quality Content is king, so keep it relevant, include only the highest-quality expertise on the subject matter, and make sure grammar is correct. The No.1 goal of any type of content is to problem solve. Make sure your content solves problems, adds value and entertains. If you can cover these elements with a passionate outlook on your industry, your content will surpass the competition. Algorithms and humans can quickly spot thin and irrelevant content, which can dissolve any website authority you may have. If you hire writers and editors, find the best even though they’re an added expense. Never let something lacking in relevance or quality go live. Consider Your Content’s Length and Keywords There was a time when a post could be a few hundred words and rank well. Though this is still true in some cases, top industry players have longer-form content. According to a serpIQ study, the average content length of the top 10 results on search engine results pages was more than 2,000 words. This shows algorithms that you’re trying to educate viewers by offering more information and, naturally, leads to more keyword opportunities. In addition, you’ll want to have keyword-optimized title tags to ensure consistency in your webpage’s indexing and ranking. Refurbish Old Content Outdated content makes your site look stale from both an algorithm and user perspective. You can delete or use a 301 redirect (this sends users to the new URL, which is time-consuming) for old content, but your best option is to refurbish it. Refurbishing old content keeps the page fresh and improves its quality because you’re giving it a new feel with a modern perspective. Go through and update your old content, but do so wisely. For example, you could make a static URL for an events page without specifying the year, and update that page yearly. In other words, start an archives page on the original URL instead of simply deleting old content. This will also give the original URL more authority by strengthening its domain every year. Pay Attention to Other Top-Ranking Factors The other top ranking factors heading into 2017 are user intentions, such as click-through rates, bounce rates and time on site (TOS). Good content will naturally lead to these user factors. According to data from Contently, 35 percent of readers spend less than 30 seconds engaging with downloadable content, so make sure the opening sentence and lead image/graphic is engaging. As well, edit every sentence for accuracy and grammatical structure — the secret to good writing is rewriting. Each piece of content needs a strong title to draw in readers. Spend as much thought as necessary on titles as you do the content creation itself. Content creators should write titles instead of SEOs or web developers, since keyword-rich titles alone aren’t as effective as relevancy. Concluding Thoughts White hat SEO has been in favor for many years now and will continue to be in favor as long as businesses are marketing themselves online. Due to the increased presence of machine learning throughout algorithms, search engines are continually becoming smarter. These algorithms can immediately recognize low-quality content and discredit a website. A feasible way to battle this is by implementing the white hat content-building techniques above. Kristopher B. Jones is a prominent internet entrepreneur, investor, public speaker, best-selling author and the founder and CEO of LSEO.com.

148. Moderate the content that’s posted by other people on your website: blog comments, forum threads, etc. Keep an eye on links pointing to spammy, low quality and dangerous sites.

124. Don’t forget to brand any infographics, images, etc that are produced by you and shared on social media, adding your URL to them. It’s a simple way of attracting more visitors to your website, because people may share a great image, but not necessarily its associated URL.

There are two forms of black hat SEO. It can get very confusing because they are never really clearly separated by definition. Also, depending on which space or vertical you work in, both forms of black hat SEO can mean very, very different things.

76. Lower your website’s bounce rate. Whenever somebody clicks your website page in Google’s search results, skims through it for a few seconds, and then returns back to Google, this tells the search engine giant that something’s bad. In SEO terms, the “dwell time” is too short.

The bottom line is you don’t have to manage thousands or even 200 ranking signals in order to significantly increase organic traffic. Just focus on the areas mentioned above. If you do, it’s entirely possible to double, triple, or even 10X the traffic coming to your website in 2017.

Great stuff! I remember the old days and how we used to do things. But, you’re right, it’s a new era and these techniques are a must! I am using all of these with my creation of niche websites and the work, though time consuming at times, surely pays off. Nice work!

Manual and automated (Penguin, Panda, etc) penalties lead to lost rankings and significant website traffic drops. Use your website analytics tool to determine what pages are affected.

Glad you enjoyed it, Brian. That’s a great question. I actually use a Chrome extension called Check My Links. It finds all the broken links on a page VERY quickly. To help automate the process of finding pages and checking for broken links, I’ve also used the (paid) tool at BrokenLinkBuilding.com, which I really like.

By relying so much on factors such as keyword density which were exclusively within a webmaster’s control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

 

 

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