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According to this study from the Oxford Journal, “The goal of UX design in business is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” For our purposes, your website is the product. The objective is to first determine a user’s intent, then develop a methodology for smooth navigation—a methodology that evokes a positive emotion and leads to an overall good experience.

What is White Hat SEO?

While there are many legitimate ways to optimize a site for search engines, some webmasters may utilize deceptive techniques to try and trick search engines and users. Legitimate SEO is often referred to as “whitehat,” while the more unsavory, illicit techniques are often called “blackhat.” It’s important to distinguish between the two methods since blackhat SEO actually damages your site and reputation, instead of improving its ranking in organic search results.

White hat seo techniques:7 things to do to rank pages high ...

Steve Shaw November 11, 2016 Hi Tyler, well said and great article. Another element I’d like to add is the power of content repurposing. Once you’re, for example, publishing content regularly on your blog, the same content can be adapted and repurposed for multiple other formats, rather than starting from scratch each time. Each blog post should at some point also become a video, a SlideShare presentation, a podcast episode, a post on Medium and Quora, answers to questions on Quora also, multiple posts to social, guest posts on other blogs, and so on. By doing so, you not only tap into the huge audiences on these other platforms, but also help develop the kind of link profile that supports strong and sustainable SEO.

What is white hat and black hat SEO and why is it important?

Oh man, blog commenting is so ridiculous seen from a publisher perspective. You really underestimate a good publisher’s editorial. They will set you and your IP on Spam and you’ll be blacklisted everywhere. Can you really call that “White Hat”? I see this shit everyday, and it’s nothing else than this.Also, press release land right into the Spam Folder. No one needs this. It’s like using a Fax in a digital world,

Demand Media would argue that they didn’t engage in black hat practices, yet Google penalized them anyway. Matt Cutts, the head of Google’s Webspam team, has said that over 500 changes happen within the Google algorithm every 12 months. Cutts is aggressively tweaking the algorithm to differentiate high-quality content from non-quality content.

Make sure to connect before sending a message. After they accept, send them a brief message, not a pitch! If they’re interested, they will respond.

At its core, RankBrain is machine learning. This allows Google to put things in context rather than rely solely on strings of metadata. Google now understands language nuances like stemming, synonyms, and answers.

If you do suck at black hat SEO, or just do it to make money and suck at it, well you’re a very, very special type of SEO. You, my friend, are an asshat SEO. Asshat SEOs aren’t SEOs at all, but they make money using our techniques while making the rest of us look bad.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients. Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban. Google’s Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.

White hats drive in the right lane, while the black Lamborghini is getting pulled over and given a ticket for speeding 50 mph over the limit in the fast lane. Granted, it’s quite possible that Lamborghini may never get that ticket as you’re watching it zoom by, but that doesn’t mean there isn’t a cop just a few miles up the road waiting with a radar gun.

83. Try to avoid sitewide (sidebar, footer, etc) links; Google has learned that they are used to manipulate its search results, so it may choose to penalize your site. It’s best to contact the people that have linked to your website that way and ask them to remove the links. Contextual links (links surrounded by text) are much safer and more valuable.

Testimonials “Mequoda has helped us by giving us focus, a plan, and the benefit not only of their expertise, but also of the other clients they’ve had. So when they’re telling you to do something, it’s not just in theory but in practice.” – Julia Elliott, Content Director/Editor In Chief, Metro Parent Publishing “Mequoda’s knowledge of the fundamental practices and technologies at the core of the media business is unsurpassed by any other group of consultants I know. If you’re in the media industry, Mequoda would be a valuable ally.” – Bryan Welch, CEO, B The Change Media “We’ve used Mequoda’s strategies and techniques to sell thousands of books, videos, and subscriptions.” – Charlie Spahr, Executive Director, The American Ceramic Society “The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.” – Clay Hall, Former CEO, Interweave “We’ve used these principles, analytics and advice to more than double our revenues over the past three years.” – Stuart Hochwert, Founder and CEO, Prime Publishing “We’ve used these techniques to boost sales of our higher-priced products, and dramatically increase our multiplatform subscription revenues.” – Susan Laden, Publisher, Biblical Archaeology Society “We’ve used the strategies taught here to develop entirely new streams of revenue.” – Robert Michel, Founder, The Dark Intelligence Group “With more than 3.2 million monthly unique visitors, Mother Earth News has increased its revenues 39X over the past 10 years, using these strategies.” – Bill Uhler, Publisher, Ogden Publications “We use Mequoda’s strategies to sell out our executive education programs.” – Gail Odeneal, Director of Marketing, Program on Negotiation Harvard Law School “We’ve used these sponsorship strategies to build the world’s largest Spanish-language health care website.” – Carl Kravetz, Publisher & Exective Director, Vida y Salud “If you want to make more money online — listen to Mequoda.” – Chuck McCullagh, Former Senior Vice President, Magazine Publishers of America

18. If you plan to buy a new domain, go for a .com extension; most of the big brands ranking to the top of Google own .com domains. If you run a non-profit organization, a .org domain would be more appropriate, of course.

Ryan Stewart My name is Ryan Stewart and I’m a digital marketing consultant with over 8 years of experience working with clients like Target, Accenture and the Department of Defense. I specialize in organic search, content marketing and performance analytics. I hold a number of online certifications as well as a Master’s in Business Administration (MBA).

Creating quality content is important because it shows the search engines that your site is unique and appropriate to display. Researching keywords that are both short and long tail and are relevant to your site is necessary to do as well. Be sure to include keywords naturally in headings, link anchor texts and page titles. Furthermore, it is important to add new relevant content regularly. The more content-rich your site is, the better as it will appear to be more valuable to the search engines, human visitors and webmasters who would most likely link to your site. Although creating quality content may be time consuming, it will be well worth it in the long run.

To improve a Web page’s position in a SERP, you have to know how search engines work. Search engines categorize Web pages based on keywords — important terms that are relevant to the content of the page. In our example, the term “skydiving” should be a keyword, but a term like “bungee jumping” wouldn’t be relevant.

Techopedia explains White Hat Search Engine Optimization (White Hat SEO) White hat SEO aims to provide search engines with relevant information about the content on the site and present it clearly and honestly. Google, the world’s most popular search engine, uses an ever-evolving algorithm that aims to evaluate a Web page much like a human reader would. This means that Google looks for signs of unique (not copied from another site) content that is relevant to the given search term. Google uses several other measures and factors to determine whether a given site is a reputable and trusted source. Although black hat SEO techniques can fool search engines and increase search engine page rank for the sites that use them, search engines frown on the use of these techniques. Sites that are found to be using black hat SEO may have their page ranks downgraded; their sites may even be removed from search results on a given search engine.

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.

Keywords still are a part of the White Hat SEO techniques, and it is obvious to be a portion. It is to be remembered that keywords are not just meant for attracting crawlers of search engines as they serve the audience to understand the theme behind the whole website. While using keywords, in meta tags and descriptions, the process of using relevant and meaningful keywords should be followed.

Sharing it in social media is an easy way to find out. If people share it, they found it to be interesting, precise and likable. If they don’t, then maybe it’s a dud. I don’t think it’s hard to determine yourself what content is high-quality, just hard to admit what’s not.

I always wanted to go white hat, I just didn’t have the manpower to scale. With 40+ clients demanding results, I did what what was needed to keep them happy.

Engines now regard them as less important, it’s still important to use them and use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page.

53. Keep your content updated, or prepare to see it losing its good rankings. Update the information whenever something changes, fix the errors and get rid of broken links. If your site is built using WordPress, plug-ins like Broken Link Checker can help you save a lot of time.

“Mequoda has helped us by giving us focus, a plan, and the benefit not only of their expertise, but also of the other clients they’ve had. So when they’re telling you to do something, it’s not just in theory but in practice.” – Julia Elliott, Content Director/Editor In Chief, Metro Parent Publishing “Mequoda’s knowledge of the fundamental practices and technologies at the core of the media business is unsurpassed by any other group of consultants I know. If you’re in the media industry, Mequoda would be a valuable ally.” – Bryan Welch, CEO, B The Change Media “We’ve used Mequoda’s strategies and techniques to sell thousands of books, videos, and subscriptions.” – Charlie Spahr, Executive Director, The American Ceramic Society “The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.” – Clay Hall, Former CEO, Interweave “We’ve used these principles, analytics and advice to more than double our revenues over the past three years.” – Stuart Hochwert, Founder and CEO, Prime Publishing “We’ve used these techniques to boost sales of our higher-priced products, and dramatically increase our multiplatform subscription revenues.” – Susan Laden, Publisher, Biblical Archaeology Society “We’ve used the strategies taught here to develop entirely new streams of revenue.” – Robert Michel, Founder, The Dark Intelligence Group “With more than 3.2 million monthly unique visitors, Mother Earth News has increased its revenues 39X over the past 10 years, using these strategies.” – Bill Uhler, Publisher, Ogden Publications “We use Mequoda’s strategies to sell out our executive education programs.” – Gail Odeneal, Director of Marketing, Program on Negotiation Harvard Law School “We’ve used these sponsorship strategies to build the world’s largest Spanish-language health care website.” – Carl Kravetz, Publisher & Exective Director, Vida y Salud “If you want to make more money online — listen to Mequoda.” – Chuck McCullagh, Former Senior Vice President, Magazine Publishers of America

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