83. Try to avoid sitewide (sidebar, footer, etc) links; Google has learned that they are used to manipulate its search results, so it may choose to penalize your site. It’s best to contact the people that have linked to your website that way and ask them to remove the links. Contextual links (links surrounded by text) are much safer and more valuable.
Kendal, if a page is relevant to your sites, so are the outbound links. So I’d just keep plugging away at UK career info pages.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies.
If you do suck at black hat SEO, or just do it to make money and suck at it, well you’re a very, very special type of SEO. You, my friend, are an asshat SEO. Asshat SEOs aren’t SEOs at all, but they make money using our techniques while making the rest of us look bad.
Hi Tyler, well said and great article. Another element I’d like to add is the power of content repurposing. Once you’re, for example, publishing content regularly on your blog, the same content can be adapted and repurposed for multiple other formats, rather than starting from scratch each time.
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Now let’s be honest here: a true white hat SEO is as rare as snow in Vegas. Why? Because almost no SEO professionals want to wait for a natural link profile to build (and oddly enough, when I have seen these types of link profiles, they look almost fake).
Oh man, blog commenting is so ridiculous seen from a publisher perspective. You really underestimate a good publisher’s editorial. They will set you and your IP on Spam and you’ll be blacklisted everywhere. Can you really call that “White Hat”? I see this shit everyday, and it’s nothing else than this.Also, press release land right into the Spam Folder. No one needs this. It’s like using a Fax in a digital world,
Advertisers make use of numerous techniques for effective SEO results and some of them are targeted at developing a database of loyal audience which is a bright part of ethical SEO. White hat SEO is the implementation of strategies, and optimization techniques and tactics that completely follow search engine ethics, but focus on human audience as opposed to search engine movements.
132. XML sitemaps will beep the search engines anytime your site is updated. There are several plug-ins that also include XML sitemaps modules, but if you are looking for a simple, lightweight solution, you should install the Google XML Sitemaps plug-in.
A lot of what appears to be great advice here, but to be fair, the advice can only be as good as the person implementing it. As I was reading, I was trying to work out how to translate a lot of this to apply to the music industry. The thing is, this looks like it requires a huge investment of time which, as an artist, you want to spend that time working on and improving the quality of your music. I guess it’s a matter of building a team or improving organisation and time management skills. Thanks for the coaching session.
I always wanted to go white hat, I just didn’t have the manpower to scale. With 40+ clients demanding results, I did what what was needed to keep them happy.
Everyone talks about creating “great content”, but what does that even mean? It really comes down to having useful content, finding the right audience, and then reaching that audience. This doesn’t have to be a difficult exercise. It boils down to having empathy with your prospects and customers. Ann Handley created the following formula to sum it up:
Incorporating UX best practices is easy. The web is filled with templates and advice. What separates the pros from the amateurs is A/B testing. Each one of us has our own biases that will influence how a web page is constructed. By running a series of experiments, you will be able to quantify what is working, what isn’t, and continue testing until you get it right.
Make sure to connect before sending a message. After they accept, send them a brief message, not a pitch! If they’re interested, they will respond.
139. Some plug-ins can slow down your site a lot, making it lose its good rankings. Fortunately, P3 (Plugin Performance Profiler) will show you which plug-ins aren’t coded in an efficient manner.
Does This Seem Familiar? Your Goals are to support sales with collateral and qualified leads, manage company communications and build awareness. Your Challenge is that there are too many things to do and you are not sure how to get there. It does not help that your marketing tools are difficult to use, often un-connected and dealing with multiple channels is very messy. Marketers Love Whitehat Inbound because our tech make life easier with a single dashboard for all tools and channels. Everything is implemented based on inbound marketing best practice. Best of all the reporting to the CEO and sales is easy with a clear, real time, ROI on all marketing efforts.
I’m definitely in agreement with Samuel on this one. When a potential client asks me whether I do White hat, Grey hat, or Black hat SEO, I respond with “No Hat SEO”. Then of course, I go on to explain that I do what gets long-term results for my clients – by persuading trusted authority sites to link to the client website.
White hat search engine optimization (white hat SEO) refers to SEO strategies that aim to build a quality website over the long term by focusing on the website’s audience. White hat SEO techniques include creating unique, high-quality website content and providing links to other relevant content on the site. White hat SEO tactics adhere to all search engine rules and policies, which act to dissuade webmasters from gaming search engines at the expense of the reader’s experience. White hat SEO is also known as ethical SEO.
89. Make sure to vary the anchor text used for your backlinks, especially if you go after money making keywords. Google’s algorithm is now smart enough to understand what a particular website page is about, so don’t just focus on a few anchors. When in doubt, go for brand and URL-based anchor texts.
Manual and automated (Penguin, Panda, etc) penalties lead to lost rankings and significant website traffic drops. Use your website analytics tool to determine what pages are affected.
In fact, the application process takes several weeks and requires the applicant to write several articles in different styles (lists, reviews, etc.) before they’re selected for the position. The content from About has always been strong in search engines, but they’ve listened to what Google is saying and are publishing even more genuine content recently, encouraging writers to write in the first person and add personal anecdotes.
Content is king, so keep it relevant, include only the highest-quality expertise on the subject matter, and make sure grammar is correct. The No.1 goal of any type of content is to problem solve. Make sure your content solves problems, adds value and entertains. If you can cover these elements with a passionate outlook on your industry, your content will surpass the competition.
The number of options may look intimidating at first, but it is good to know that the plug-in will do its job by simply installing and activating it. You can gain an additional 10-30% speed increase by tweaking the settings, of course.
My name is Ryan Stewart and I’m a digital marketing consultant with over 8 years of experience working with clients like Target, Accenture and the Department of Defense. I specialize in organic search, content marketing and performance analytics. I hold a number of online certifications as well as a Master’s in Business Administration (MBA).
Any image that’s wider than the content wastes server space and diminishes the website loading speed. Repeat the process for your “featured images” as well; it is much better to create properly sized images for them, rather than reuse the big images. For best results, use tools like RIOT to set the best image size/quality compromise.
126. Measure the performance of your social media channels. Keep track of your number of followers, fans, etc. Resist the temptation to buy them, though; Google can easily determine that your fans are fake, and not real people who post updates on a regular basis.
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines’ market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google’s share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany. As of June 2008, the marketshare of Google in the UK was close to 90% according to Hitwise. That market share is achieved in a number of countries.
So for example, if pure gray hat you might build links to your site through link distribution methods, but never would you purchase links directly from a link seller. Or you would write content is great quantities, knowing it isn’t perfectly relevant, but making sure it is of some quality, relevance, and substance, but you would never use a content spinner.