Hi Tyler, well said and great article. Another element I’d like to add is the power of content repurposing. Once you’re, for example, publishing content regularly on your blog, the same content can be adapted and repurposed for multiple other formats, rather than starting from scratch each time.
Alexa isn’t the most reliable website popularity tool in the world, but it’s still a decent way of separating the dead sites from the rest. Stay away from any site that has an Alexa rank below 5,000,000.
Razvan Gavrilas September 9th Link Building has many “Hats”. Indeed Linkbuilding, can be seen as a “Black Hat” SEO marketing strategy,but it can also be a “White Hat” strategy. A “White Hat Link Building” example would be: “Guest Posting” – you write an article on a popular site that is read by many people and that artcile will generate an amount of backlinks pointing to your site eventually.The would be natural acquired backlinks. This is just one method. There are many more White Hat methods of Link Building. Reply
Once upon a time, tactics were defined by a handful of search engines. Now, SEO tactics are defined and controlled by the big daddy of search: Google. So let’s quickly define what is a hat and what a hat means.
”No. Google likes SEOs who follow the Google Webmaster Guidelines. The updates are directed toward black hat SEO,” Cutts said. “It’s a war on spam. If you go on the black hat forums, there’s a lot of people asking, ‘How do I fake sincerity? How do I fake being awesome?’ Why not just be sincere and be awesome?”
Bhupendra Sharma March 22nd Excellent. I still believe users shouldn’t piss search engines by using black hat link building strategies. I am a blogger, and I have full faith in White Hat Link building tactics. By the way, you have written a wonderful piece. Keep up the good work. Reply
Keywords still are a part of the White Hat SEO techniques, and it is obvious to be a portion. It is to be remembered that keywords are not just meant for attracting crawlers of search engines as they serve the audience to understand the theme behind the whole website. While using keywords, in meta tags and descriptions, the process of using relevant and meaningful keywords should be followed.
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By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
We use keyword research for many things, but we always put the content first. Having a keyword to accompany an article is great because when you write high-quality content it should be read for a long time, right? Without keywords, those great articles could get lost on the Internet, never to be read again. There are thousands of companies doing it wrong out there, and Google is penalizing them one by one.
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed only to submit the address of a page, or URL, to the various engines which would send a “spider” to “crawl” that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine’s own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.
Great stuff! I remember the old days and how we used to do things. But, you’re right, it’s a new era and these techniques are a must! I am using all of these with my creation of niche websites and the work, though time consuming at times, surely pays off. Nice work!
137. As mentioned above, the presence of structured markup can be essential for some online businesses (e-commerce sites, for example). Some developers are aware of this, so they have integrated schema markup code into their themes. But even if your theme doesn’t have built-in schema support, there are many WordPress plug-ins – Schema, for example – that solve the problem for good.
Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs. Now, as I reflect on my experience, I solidify my belief that actualizing ethical, white hat SEO strategies is purely the outcome of creative and beautiful content marketing. Black Hat SEO vs. White Hat SEO A Quick Primer In essence, white hat SEO applies more creative and transparent strategies that are audience driven and social media centric. White hat practices can also lead to sustainable rankings and valuable relationships that help grow a brand beyond search. Black hat SEO, on the other hand, uses sketchy, behind-the-scenes tactics that are primarily keyword driven and search engine centric. Black hat practices can also lend to fluctuative keyword rankings and greater risks of penalization. The underlying difference between black hat and white hat SEO is that the latter focuses on producing meaningful, valuable, and audience-oriented content (as opposed to slapping-up a bunch of keyword-optimized doorway pages in effort to get them ranking in Google.) That’s not to say keyword data can’t instruct purposeful content marketing strategies. I’m just saying that black hat, keyword-obsessed tactics are marginally effective and they dilute user experience while disrespecting Google. SEO is Content Marketing… Content Marketing is SEO… In a paradigm-shifting Kissmetrics article, Neil Patel states a number of converse implications that are quite compelling and profound. Some of my favorites are. “You’re not an SEO, unless you’re also a content marketer. You’re not a content marketer, unless you’re also an SEO.” “SEO demands linkbacks. Content marketing introduces linkbacks.” “Your SEO campaign will fail unless you integrate content marketing. Your content marketing campaign will fail unless you integrate SEO.” While I don’t 100% agree with that last point Neil makes, I do appreciate his strong argument that SEO and content marketing are not mutually exclusive. What’s a Content Marketer To Do? If you consider yourself more of a content marketer, then here are five practices that can infuse more SEO value into your craft. Use tools like the Google Keyword Planner to discover the popularity and monthly search volume of specific keywords and phrases. Dovetailing on the last tips, leverage keyword data to understand seasonality or certain times in the year when keywords are most often searched. Search Google for keywords that reflect your content (such as the title of a blog post you’re working on.) If the search results are saturated with content about your topic, then try positioning your work in a unique way. Use social media marketing and advertising to expand the reach of your content, increasing its potential to earn links and social signals (which significantly helps for SEO.) In addition to producing content for your own site, conduct outreach and explore opportunities in getting your content publish on other related websites. Often times you can score a link back to your website (great for SEO), as well as reach new audiences (great for everything!) What’s a SEO To Do? If you consider yourself more of a search marketer, then here are five practices that can bring more creativity and meaning to your content. “Don’t create content for content’s sake,” Rebecca Sentance mentions in a great article over at Search Engine Watch. In other words, quit writing blog posts for the same keyword target every month. Start diversifying your content creation efforts by investing in video production, professional imagery, graphic design, and other engaging formats. Use Google Autocomplete and “Searches related to” (found at the bottom of the search results) to pinpoint long-tail keywords that inspire purposeful and value-driven content strategies. As Rebecca Sentance states, “Create content that answers questions.” Combine social media and content marketing strategies to diversify traffic sources, earn links and social signals, and cultivate SEO value organically. Invest more of your efforts building relationships that result in valuable opportunities, such as having your content shared in front of new audiences and landing valuable guest blogging opportunities. Keep in mind that the latter tips are applicable to both content marketing and SEO professionals. Content marketers may also find the “Searches related to” feature of use for content inspiration. And of course, hanging out at the Marketing Insider Group is a great way to learn and get inspired to find new strategies worth trying. As always, voice your thoughts, questions, and/or feedback in the comments section below. Photo Credit: Alice A.y. & hattrrrick Subscribe To Our NewsletterGet the latest updates from the Marketing Insiders and receive 10 Content Marketing ROI Formulas and Calculations from my book The Content Formula. Sign Me Up! You have Successfully Subscribed!
My name is Ryan Stewart and I’m a digital marketing consultant with over 8 years of experience working with clients like Target, Accenture and the Department of Defense. I specialize in organic search, content marketing and performance analytics. I hold a number of online certifications as well as a Master’s in Business Administration (MBA).
For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.
88. Set up Google Alerts for your website URL and company name. This way, you will be able to discover websites that have mentioned your site, but haven’t linked to it. Discover the valuable sites, contact their webmasters, and then politely ask them to turn the mentions into backlinks.
126. Measure the performance of your social media channels. Keep track of your number of followers, fans, etc. Resist the temptation to buy them, though; Google can easily determine that your fans are fake, and not real people who post updates on a regular basis.
139. Some plug-ins can slow down your site a lot, making it lose its good rankings. Fortunately, P3 (Plugin Performance Profiler) will show you which plug-ins aren’t coded in an efficient manner.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
146. Links that have been built using automated tools can quickly lead to Google Penguin penalties. Forum profile links, directory links, blog comments links and keyword-rich links are known Penguin triggers. Read this detailed Google Penguin recovery guide to learn more.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.