“The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.” – Clay Hall, Former CEO, Interweave
Excellent case study, Brian/Richard. I have bee blogging for a few years and just recently found out how important promotion really is. Like Derek Halpern says, “20% of your time should be focused on writing and 80% should be focused on promotion”. Richard obviously spent a ton of time on this one post, but it should work FOR him for the long time. Well done, Richard! Way to take action and as always, thanks for the tips, Brian!
Bad practices: Blackhat SEO Illicit techniques that manipulate search engines to try to rank a site higher are considered blackhat techniques that violate our Webmaster Guidelines. Do not pay for links pointing to your site to be placed on the internet with the intent of passing PageRank and manipulating Google Search. These links may be called sponsored links or paid advertising, hidden in HTML, or inserted as optimized anchors in articles, comments, and footers. Learn to avoid such practices on our link schemes page.
As search engine algorithms become smarter on a daily basis, businesses — both local and enterprise level –must keep clean SEO techniques at the forefront. The days of black hat SEO tactics, such as keyword stuffing, hidden text, link schemes and rich snippet markup spam, are long gone.
For straight up link begging, I’ve found that something simple and straightforward works. My script is something like: “I found your list of resources. I also have a good one. It’d be great if you could add mine to the list”. There are a few tricks to make it more effective, but that’s the basic gist.
But it all makes sense – Content first, search engine second. The future of S.E.O in my opition will depend on who keeps visitors longest on their website. It will not be enough to get them there but more to keep them longer, ie. Quality content.
138. Use a “related posts” widget or plugin. This will encourage people to read more of your website pages, boosting dwell time and reducing the bounce rate. Jetpack is installed by default with WordPress, and it includes a related posts feature as well. Other popular plugins are YARPP and Contextual Related Posts.
Search engines use complex mathematical algorithms to guess which websites a user seeks. In this diagram, if each bubble represents a web site, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links “carry through”, such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: percentages are rounded.
Currently, bloggers and other web authors are busy generating content. Whether you have a message to share, and need to make a living, or both, don’t abandon the scope of high-quality content. But it’s hard to slap a label on “high quality content.” What is it, really?
Problems We Solve Despite spending 5 or 6 figures a year on marketing & sales, many companies tell us they aren’t getting the quality of leads and new customers they need to hit their targets. They say that they can’t afford to keep spending at this level without being able to directly connect marketing effort to sales results. We can’t help everyone. But if this issue is a priority for your company, we’d be happy to speak with you to learn enough about your situation to see if we can help.
I know all these questions have been addressed in this or that article, like in my discussion with Ken Krogue in his Forbes piece or in the latest letter by Senator John D. Rockefeller to Matt Cutts about SERPs and moving companies. Yet why is there so much confusion about search engine optimization? In an attempt to clear things up, let’s take a basic look at SEO ethics with some terms and definitions.
43. If you run an e-commerce website, take the time to rewrite all the product descriptions, turning them into engaging calls to action. If you simply copy/paste the manufacturers’ descriptions, you’re going to have a hard time trying to rank those product pages. Most people are lazy, so there are probably thousands of identical text snippets in Google’s index for each product you’re trying to sell.
So if you were using Google as your police officer, buying links would be considered black hat. If Bing is your police officer, something such as buying Facebook likes would be black hat.
49. If you have created a great piece of content, be sure to repurpose it into a video, a presentation, etc. Then, upload these new content pieces to the top video sharing sites, on SlideShare, etc.
72. Use high quality images for your articles. Yes, they may cost money, but they look much better than the free ones – that’s why you pay for them! In addition to this, few people are using them, so you may also get some website traffic from Google Images and other image search engines.
Damn Brian, You rock like mad, this is simple to implement though it requires a huge amount of energy. But it’s worth the effort. Signing up for your article is really worth it. I give you a thumbs up.
31. Check Google’s first search results page for each keyword that you plan to target. Some of the organic results may be pushed below the fold by ads, knowledge graphs, and so on, so they may not be worth the effort.
74. Keep an eye on your click-through rate. If the site ranks OK for a particular keyword, but very few people click through to your page, there must be something wrong with the page title and/or its description.
141. Don’t assign too many categories to a post. If your post (even an excerpt) belongs to several categories/website pages, you have duplicate content. Sure, you can use rel=canonical to specify the preferred version of the page, and thus fix the problem, but it’s best to limit the number of categories for each article to 2 or 3.
You understand the digital world, but we understand digital marketing. We can create your plan, raise awareness, capture and nurture leads by executing an effective marketing strategy.
Advertisers make use of numerous techniques for effective SEO results and some of them are targeted at developing a database of loyal audience which is a bright part of ethical SEO. White hat SEO is the implementation of strategies, and optimization techniques and tactics that completely follow search engine ethics, but focus on human audience as opposed to search engine movements.
So the focus is on delivering quality content which relates to curation of original and unique content which is useful to the audience and relevant to the industry. The content should qualify norms like perfect grammar and spelling without any errors and the written content should be simple and understandable which is the most important factor that supports White Hat SEO. Images and videos being a part of content, need to be tagged appropriately with titles, descriptions and credits given to owner of image or video, if any. There are situations where it turns necessary to inherit content from others and in those cases, it is necessary that citation should be added that point to the source of content and it supports the White Hat SEO norms.
Engines now regard them as less important, it’s still important to use them and use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page.
Hey Ryan, nice post! Really liked your first section about blog commenting. There is absolutely such a thing as a powerful, natural blog comment link. That said, I think blog commenting isn’t so much about today’s link, but tomorrow’s link. The more you leave thoughtful comment on other blogs within your industry, the more relationships you’ll build. And as most people understand in our digital marketing sphere, these kinds of relationships can open up lucrative opportunities, often in the form of a link. Cheers
Going back to our skydiving example, if a search engine sees that hundreds of other Web pages related to skydiving are linking to your Web page, the engine will give your page a higher rank. Search engines like Google weigh the importance of links based on the rank of the linking pages. In other words, if the pages linking to your site are themselves ranked high in Google’s system, they boost your page’s rank more than lesser-ranked pages.
98. Don’t just rely on SEO for traffic. Forum posting, ethical article marketing, guest posting, offline marketing (flyers, etc), Q & A sites, document sharing sites and giveaways are just a few examples of free and inexpensive website traffic sources.
Hi Ryan, now this is some high-quality content right there! I absolutely loved your article! Very useful, the tips are practical and I love the fact that you’ve included snippets of how these have worked for you. Will be trying all of these strategies. Will let you know how it goes. Didi
Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
16. Don’t buy an aged domain for your new website without checking it thoroughly. People have created fake PR9 domains by redirecting them to real PR9 sites, and then they have sold them for large amounts of money, for example. A good domain has many links from industry-related, highly authoritative websites pointing to it.
To improve a Web page’s position in a SERP, you have to know how search engines work. Search engines categorize Web pages based on keywords — important terms that are relevant to the content of the page. In our example, the term “skydiving” should be a keyword, but a term like “bungee jumping” wouldn’t be relevant.
119. Your amazing content won’t be able to attract visitors on its own, so be sure to have a clearly defined content promotion strategy. Then, each time you publish a fresh blog post, share it on the top social media sites (as shown above) but also send it to the people on your email list, promote it at the top industry related forums, find related questions on Quora and answer them linking back to your new article, and so on.
Before we dive in, it’s important to note that every SEO professional has their own opinion and what follows are just mine, though I believe them to be shared by others I know, respect, and speak with on panels at search marketing conferences from time to time. No doubt others will vehemently disagree, but hey that’s OK too.
139. Some plug-ins can slow down your site a lot, making it lose its good rankings. Fortunately, P3 (Plugin Performance Profiler) will show you which plug-ins aren’t coded in an efficient manner.