Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening.
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With just over 150 million active users, Pinterest has a smaller user base than Facebook and Twitter. However, its users browse with the intent to buy, making it an essential social media platform to be on.
Social media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business.
“It’s about storytelling, and when you’re telling a story it’s not always spontaneous,” Smith said. “Lift your head up a little bit more, look like you’re reading.”
Advocacy is the nirvana of social media, and it is through advocacy that your efforts start to truly scale and grow. It shows that your brand is doing such an amazing job that your customers shout about your brand from rooftops, sharing their opinions and experiences with their networks. That sharing is the best marketing a brand can ask for.
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Even in the United States, the birth-country of Twitter, currently in 2015 the social network has 306 million accounts. Because there are likely to be many multi-account users, and the United States in 2012 had a population of 314.7 million, the adoption of Twitter is somewhat limited. Professor Matthew Auer of Bates College casts doubt on the conventional wisdom that social media are open and participatory. He also speculates on the emergence of “anti-social media” used as “instruments of pure control.”
Top social-media influencers receive tens of thousands of dollars for endorsing a product, but King and Smith aren’t there yet; they make between five hundred and fifteen hundred dollars for each sponsored post. Last year, their first year attempting to earn a living primarily through social media, they made eighteen thousand dollars. In the first two months of 2017, they had already lined up ten thousand dollars’ worth of endorsements. Smith and King told me that they work only with brands they feel connected to. “We try to leverage the power we have as influencers in the social-media world to bring light to companies that are doing good in the world, that are creating products we believe in,” King explained. “We see every dollar as a vote.” They are sponsored by several companies whose products they use every day, including TruthPaste, which makes clay-based toothpaste, and Four Sigmatic, a “superfood company” that sells instant coffee enhanced with mushroom elixirs.
Twitter can be used to enhance communication building and critical thinking. Domizi utilized Twitter in a graduate seminar requiring students to post weekly tweets to extend classroom discussions. Students reportedly used Twitter to connect with content and other students. Additionally, students found it “to be useful professionally and personally”. Junco, Heibergert, and Loken completed a study of 132 students to examine the link between social media and student engagement and social media and grades. They divided the students into two groups, one used Twitter and the other did not. Twitter was used to discuss material, organize study groups, post class announcements, and connect with classmates. Junco and his colleagues found that the students in the Twitter group had higher GPAs and greater engagement scores than the control group.
Before we reached the forest, we stopped at another surf break, north of Ventura. A middle-aged man in a shiny Volvo station wagon pulled into the parking lot behind us. He’d seen us on the freeway and followed us, he said. He wanted to talk about vans, and self-sufficiency, and freedom. Just a few days into vanlife, I had become accustomed to this kind of encounter: the hunger in the eyes of middle-aged men at the sight of old Volkswagens, and how not entirely bad it felt to be a symbol that other people projected their fantasies onto. Smith smiled politely as the man kept talking. “You’re survivors,” the man said emphatically, thumping his steering wheel. “You’re living in reality.” ♦
Mobile social media refers to the use of social media on mobile devices such as smartphones and tablet computers. This is a group of mobile marketing applications that allow the creation, exchange and circulation of user-generated content. Due to the fact that mobile social media run on mobile devices, they differ from traditional social media by incorporating new factors such as the current location of the user (location-sensitivity) or the time delay between sending and receiving messages (time-sensitivity). According to Andreas Kaplan, mobile social media applications can be differentiated among four types:
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Scrolling through King and Smith’s Instagram feed in chronological order, you can see the couple become better at tailoring the images to what their followers want. “They want to see Emily in a bikini, they want to see a sunflare, they want to see the van,” Smith said.Photography by Jeff Minton for The New Yorker
Module 1: Introduction to Web sitesThis free online course is an introduction to Web sites and how to resize images for Web sites.The Contents tab displays all the lessons and topics of the course. Each time you click the Contents tab, you will come to this page. A green tick indicates those lessons and topics you have completed, so you can easily see your progress.
Networking, on the other hand, has to do with who your audience is and the relationships you have with them. Your network can include people like friends, relatives, colleagues, anyone from your past, current customers, mentors and even complete strangers.
Social media content is generated through social media interactions done by the users through the site. There has always been a huge debate on the ownership of the content on social media platforms because it is generated by the users and hosted by the company. Added to this is the danger to security of information, which can be leaked to third parties with economic interests in the platform, or parasites who comb the data for their own databases. The author of Social Media Is Bullshit, Brandon Mendelson, claims that the “true” owners of content created on social media sites only benefits the large corporations who own those sites and rarely the users that created them.
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Module 2: Introduction to autoresponders and eBooksThis free online course covers what an autoresponder service consists of and how to obtain content for an eBook.The Contents tab displays all the lessons and topics of the course. Each time you click the Contents tab, you will come to this page. A green tick indicates those lessons and topics you have completed, so you can easily see your progress.
Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. It’s safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.
Why does my company need social media? Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. In doing so, your competitor will quite likely take away the customer at hand, along with anyone else listening.
Open forums online have led to some negative effects in the political sphere. Some politicians have made the mistake of using open forums to try and reach a broader audience and thus more potential voters. What they forgot to account for was that the forums would be open to everyone, including those in opposition. Having no control over the comments being posted, negative included, has been damaging for some with unfortunate oversight. Additionally, a constraint of social media as a tool for public political discourse is that if oppressive governments recognize the ability social media has to cause change, they shut it down. During the peak of the Egyptian Revolution of 2011, the Internet and social media played a huge role in facilitating information. At that time, Hosni Mubarak was the president of Egypt and head the regime for almost 30 years. Mubarak was so threatened by the immense power that the Internet and social media gave the people that the government successfully shut down the Internet, using the Ramses Exchange, for a period of time in February 2011.
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If anything, social media is probably about to move more toward ephemeral sharing for quicker, more intimate sharing without the stress of having to blast something out to hundreds or thousands of followers that stays up there unless it’s manually deleted. Instagram has already made the move toward ephemeral content sharing with its Snapchat-like stories feature, so maybe more platforms will be soon to follow.
Cyberbullying/Cyberstalking: Children and teenagers are especially susceptible to cyberbullying because they take more risks when it comes to posting on social media. And now that we all interact on social media via our mobile devices, most major platforms make it possible to share our locations, opening up the doors for cyberstalkers to target us.
At a rest stop, a man in his fifties stepped out of a white S.U.V. and eyed the van hungrily. “I bet that can go anywhere,” he said. Smith, who seemed to have an infinite capacity for small talk, stood in the rain and chatted with him. King was fretful about the delay; sponsors were clamoring for posts. “We really need to create content,” she said. “And that’s hard to do in this concrete jungle.”