We are a B2C / B2B search company that specialises in generating traffic from Google searches, via a collection of techniques that are by far the most advanced currently available on the market. More about Benedict. “We partner with your company to develop a genuine and deserved Google ranking, helping your core digital presence generate increased traffic.”Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database, often BEFORE it relies on how Google ‘used‘ to work e.g. relying on finding near or exact match instances of a keyword phrase on any one page.
No, in my experience it’s very much a second or third order affect, perhaps even less, if used on its own. However – there it is demonstrable benefit to having keywords in URLs.
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Then it is fair to say you do get a boost because keywords are in the actual anchor text link to your site, and I believe this is the case, but again, that depends on the quality of the page linking to your site. That is, if Google trusts it and it passes Pagerank (!) and anchor text benefit.
16th July 2015 Matthew Barby Hey Joshua, thanks for the comment. Well, this is where this tactic works well because you’ll be chasing after low competition tail keywords that are a LOT easier to rank for than your main keyword groups. This means less links to hit number 1 but larger volumes. Reply 0 Likes
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Which strategy is best for your business can be started by asking the questions “what does success look like”, what are you trying to achieve, what is your revenue target, is organic search or traffic from social media channels adequate to generate the necessary conversions? We then translate these aspirations into search traffic numbers and a strategy to achieve them. More.
Html5 is the preferred option over Flash these days, for most designers. A site built entirely in Flash could cause an unsatisfactory user experience, and could affect your rankings, and especially in mobile search results. For similar accessibility and user satisfaction reasons, I would also say don’t build a site with website frames.
BrightonSEO is a one-day search marketing conference and series of training courses held, not surprisingly, in Brighton. It takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd. The next event will be taking place over April 6th & 7th at the Brighton Centre. The SEO Training courses will be on the 6th and the Conference on the 7th.
16th July 2015 Matthew Barby It’s a good idea but I’d start by understanding what format your target audience wants to see. By target audience, I’m referring to those likely to link to you, not convert (these are usually be two separate groups). If they’re used to linking to infographics then you could validate your idea, however just having an embed code doesn’t mean people will use it. Truest me, I’ve learnt this the hard way. Thanks for sharing your thoughts and thanks for the upvotes
Sometimes I will remove the stop-words from a URL and leave the important keywords as the page title because a lot of forums garble a URL to shorten it. Most forums will be nofollowed in 2017, to be fair, but some old habits die-hard.
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I prefer simple SEO techniques and ones that can be measured in some way. I have never just wanted to rank for competitive terms; I have always wanted to understand at least some of the reasons why a page ranked for these key phrases. I try to create a good user experience for humans AND search engines. If you make high-quality text content relevant and suitable for both these audiences, you’ll more than likely find success in organic listings and you might not ever need to get into the technical side of things, like redirects and search engine friendly URLs.
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The keyword phrase I am testing rankings for isn’t ON the page, and I did NOT add the key phrase…. or in incoming links, or using any technical tricks like redirects or any hidden technique, but as you can see from the chart, rankings seem to be going in the right direction.
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A satisfying UX is can help your rankings, with second-order factors taken into consideration. A poor UX can seriously impact your human-reviewed rating, at least. Google’s punishing algorithms probably class pages as something akin to a poor UX if they meet certain detectable criteria e.g. lack of reputation or old-school SEO stuff like keyword stuffing a site.
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Keep layouts and navigation arrays consistent and simple too. Don’t spend time, effort and money (especially if you work in a professional environment) designing fancy navigation menus if, for example, your new website is an information site.
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Before you even begin getting something back, you need to give something. In this case, we approached a handful of influencers and offered to give them a free app for their blog/website.
Attacat has done a superb job in managing our pay-per-click advertising, maximising our online sales while we focus on developing our business. In the time that we have been working with Attacat our base has grown from a double-garage sized warehouse to a 30,000 square foot premises (not including the recent warehouse acquisition). Attacat undoubtedly played an important role in making that possible. Ian Lloyd, Director, Precious Little One
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Can you (on a smaller scale in certain niches) mimic a online business authority by recognising what OBA do for Google, and why Google ranks these high in search result?. These provide THE service, THE content, THE experience. This takes a lot of work and a lot of time to create, or even mimic.
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15th July 2015 Oleg Hi Matt – I mus say that I started following your work just recently, maybe a few months ago, and I am really surprised. I love it. Your articles, advices and e-books are really great. Very actionable, straight to the point and very useful. There aren’t many so in-depth resources on the web with real, true advices that you can implement immediately. Just keep up with great work! Reply 2 Likes
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Hi Matt, it’s an awesome post. But I rather feel that it worked since app building is very very hot at the moment. I don’t think if the Saas is in a not so popular niche it will enjoy the same level of success. That said, any updates on your pescetarian blog. I was hoping to see something on that too
Improving your visibility in search engines like Google and Bing can have a real impact on your business’ bottom line. But while all good marketers understand the power of search marketing, not all have the resource, the experience or simply the time to invest in it.
I used to prefer files like .html when I was building a new site from scratch, as they were the ’end of the line’ for search engines, as I imagined it, and a subfolder (or directory) was a collection of pages.
It’s one thing to have great content on your site but if no one recognises how great it is, Google will have a hard time recognising it too. Our team comprises SEO, PR and content marketing experts, putting us in a position of real strength when it comes to promoting your website online. We help you get your brand in front of your target audience and build your site’s authority.
Some pages load with content created by the webmaster, but have an error message or are missing MC. Pages may lack MC for various reasons. Sometimes, the page is “broken” and the content does not load properly or at all. Sometimes, the content is no longer available and the page displays an error message with this information. Many websites have a few “broken” or non-functioning pages. This is normal, and those individual non-functioning or broken pages on an otherwise maintained site should be rated Low quality. This is true even if other pages on the website are overall High or Highest quality.
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